Webinar: The Community (Local) Match Donor Cycle (2021)

This webinar was recorded in preparation for a prior campaign year. As such, some of the information provided may be out of date.
A donor cycle is a strategic approach to moving your donor from one stage to another. It starts with identifying who potential supporters may be and articulates the phases between that identification and making targeted asks for support.

Topics we covered

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NewsMatch Templates & Tips

Check out our curated set of templates, examples, and topics to help you put the donor cycle into practice for NewsMatch.

  • NewsMatch one-pager template
  • Email language to cultivate donors
  • Articles to cite
  • And more!

View Resources

Other available resources for each phase of the cycle

Step 1: Identify

Step 2: Cultivate

Step 3: Ask

Step 4: Steward

Recorded Date

August 9, 2021

  • Courtney Hurtt, NewsMatch Program Manager at INN
  • Jeffrey Woolverton, INN Network Philanthropy Director
  • Emily Spranger, INN Network Philanthropy Prospect Researcher