Webinar: The Community (Local) Match Donor Cycle (2021)

This webinar was recorded in preparation for a prior campaign year. As such, some of the information provided may be out of date.

A donor cycle is a strategic approach to moving your donor from one stage to another. It starts with identifying who potential supporters may be and articulates the phases between that identification and making targeted asks for support.

Topics we covered

What is a community (or "local") match?
Examples of how local matches work
An overview of the community match donor cycle

Download slides →

NewsMatch Templates & Tips

Check out our curated set of templates, examples, and topics to help you put the donor cycle into practice for NewsMatch.

NewsMatch one-pager template
Email language to cultivate donors
Articles to cite
And more!

View Resources

Other available resources for each phase of the cycle

Recorded Date

August 9, 2021

Panelists

Courtney Hurtt, NewsMatch Program Manager at INN
Jeffrey Woolverton, INN Network Philanthropy Director
Emily Spranger, INN Network Philanthropy Prospect Researcher