What is a community (or local) match?
A local (or “community”) match refers to when a funder or group of funders match donations made to your organization between Nov. 1 and Dec. 31 dollar for dollar. Local matches are secured and given directly to newsrooms and donors must give explicit permission to leverage their contribution as a matching gift in this way to be considered a “local match.”
Local matches can be made by multiple funder types, including major donors, local businesses, family foundations, or another funding source. We commonly refer to this as a local match, but that name doesn’t necessarily fit for national or global organizations. That’s why we now say local/ community.