Upcoming + Previously Recorded Webinars 2022 (Schedule)

Looking for a Zoom link?  An email from ‘Eventbrite’ with a Zoom link to join our sessions will be sent shortly after registering and 2-3 hours before the session begins. If you have any questions about this event, please contact hello@newsmatch.org for further assistance.


INN Days: How to Grow Your Audience

Monday, June 13  •  1 pm ET / 10 am PT

Gathering data is easy. Using it is hard. In this session, the Google News Initiative’s Tina Xiao and News Revenue Hub's Abbey Gingras share recommendations based on Google’s work with thousands of news organizations worldwide. They show you how to mine your data for trends about your audience that can help you grow your traffic, your revenue, and the loyalty of your readers.

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INN Days: Powering Up NewsMatch Through Community Matches

Monday, June 13  •  1 pm ET / 10 am PT

Newsrooms distill best practices for obtaining community or “local matches” to bolster year-end individual giving.

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NewsMatch 101: Getting Started

Wednesday, June 29  •  1 pm ET / 10 am PT

New to NewsMatch? First-timers, join us for an overview of how the program works! If this is your first time running a NewsMatch campaign, we recommend you join us for this kick-off session! During this webinar, we will provide a high-level overview of how NewsMatch works. Hear answers to commonly asked questions and learn about helpful resources to help you get the ball rolling.

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Your site CTAs need updating - Let's fix them

Wednesday, July 6  •  1 pm ET / 10 am PT

Calls to action, or CTAs, are critical tools for capturing casual readers on your site and getting them to engage with you more deeply, such as signing up for your newsletter or donating. So are yours working for you—or against you? Kerrie Vila will walk you through how to update your CTAs to make them as effective as possible.

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The power of evergreen: Creating content and newsletters that live forever

Wednesday, July 27  •  1 pm ET / 10 am PT

As news organizations, it’s easy to get stuck in the mindset that our content must always be new to be relevant and useful for readers. But chances are you could be creating content that could be useful for readers for months or years to come—and you may have some of that content already in your archive. Sam Munsey will walk you through different kinds of evergreen content that you can make for your website and your email list that will provide you with traffic and engagement for the long haul.

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Local Match Community Call: Getting Started

Wednesday, August 10  •  1 pm ET / 10 am PT

In this community call, the NewsMatch team provides an overview of the local match process and newsrooms discuss how the process works for them, troubleshoot challenges, and explore ideas for execution. This is the session for you if your newsroom is just starting to explore securing your own matches and has: 

  • An existing donor base to scan for prospects 
  • Existing relationships with a foundation or business that you can explore 

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Need a donation processing tool? Check out News Revenue Engine!

Wednesday, August 17  •  1 pm ET / 10 am PT

Having an easy-to-use donation processing system is just as important as having a solid fundraising campaign strategy. The team at News Revenue Hub is rolling out their new self-serve donation management system, News Revenue Engine, just in time for NewsMatch. This solution will be free to any news organization that needs a streamlined donation page. This session will include a demo of the platform, walk you through key features and functionality, and answer questions you have so you can complete setup in time for the campaign.

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Local Match Community Call: Getting Started

Thursday, August 18  •  1 pm ET / 10 am PT

In this community call, the NewsMatch team provides an overview of the local match process and newsrooms discuss how the process works for them, troubleshoot challenges, and explore ideas for execution. This is the session for you if your newsroom is just starting to explore securing your own matches and has: 

  • An existing donor base to scan for prospects 
  • Existing relationships with a foundation or business that you can explore 

Not ready to take this step yet? That’s ok! Consider using NewsMatch as an opportunity to build your base to power next year’s campaign efforts.

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Local Match Community Call: Cultivating Donors and Making the Ask

Tuesday, August 23  •  1 pm ET / 10 am PT

In this community call, the NewsMatch team provides an overview of the local match process and newsrooms discuss how the process works for them, troubleshoot challenges, and explore ideas for execution.

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How to maximize the 2022 election for your audience and membership goals

Wednesday, August 24  •  1 pm ET / 10 am PT

Election years are major opportunities for newsrooms to capture new readers, engage existing readers, and show our audiences the depth and quality of work we can create. So: Are you prepared for November yet? Abbey Gingras walks you through the steps you can take now to set yourself up for success come Election Day and beyond.

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NewsMatch prep #1: How to maximize major fundraising days like Giving Tuesday

Wednesday, September 14  •  1 pm ET / 10 am PT

NewsMatch is a major fundraising event for you—but are you capitalizing on important dates to get the most money possible? In this session, Will Warren will walk you through how to make the most of important national days such as Giving Tuesday and Election Day, regional giving days, and important local days to maximize the dollars and engagement your organization can get from these events.

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NewsMatch prep #2: How to elevate your campaign copy to the next level

Wednesday, September 28  •  1 pm ET / 10 am PT

You’ve probably written dozens, maybe even hundreds, of campaign emails at this point. Maybe you’re stuck in a rut, or find yourself recycling language and formats from years past. So how can you try something new and take your campaign email from eh to great? Nikki Taylor and Mac Blair of News Revenue Hub will walk you through different approaches to writing fundraising appeals and how you can test what’s working and what’s not in order to continuously improve.

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Campaign Toolkit Launch & Overview

Wednesday, October 5  •  1 pm ET / 10 am PT

The NewsMatch Campaign Toolkit is a library of materials that can be used to run your campaign. It includes a series of emails, banner ads, and social media assets — all united by the common thread of this year’s campaign theme. In this webinar, the team at News Revenue Hub runs through this year’s toolkit and show you how to get the most out of it for this year's campaign.

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NewsMatch Reporting + INN Index

Wednesday, November 16  •  4 pm ET / 1 pm PT

This year, integrating NewsMatch reporting is fully integrated into the INN Index, the annual survey INN members complete each year for a collective benefit. Survey data leads to more awareness, funding and support for nonprofit news, and better-benchmarking data for members like you.

Learn how to prepare for this important survey, including survey asks, the reporting timeframe, and how to get your team ready.