Webinar: How to Grow Your Audience (2022)

This webinar was recorded in preparation for a prior campaign year. As such, some of the information provided may be out of date.

Gathering data is easy. Using it is hard. 

In this session, the Google News Initiative’s Tina Xiao and News Revenue Hub's Abbey Gingras share recommendations based on Google’s work with thousands of news organizations worldwide. They show you how to mine your data for trends about your audience that can help you grow your traffic, your revenue, and the loyalty of your readers.

Topics we covered

  • Three steps to grow your audience
  • Understanding and utilizing metrics and benchmarks
  • Newsletter subscriptions
  • Engaging users from search
  • Engaging users from social

Related Resources

Recorded Date

June 13, 2022


Tina Xiao, Digital Growth Program Manager (Google News Initiative)

Abbey Gringas, Director of Consulting Services (News Revenue Hub)