Webinar: Engage your readers at every stage of the funnel (2021)
This webinar was recorded in preparation for a prior campaign year. As such, some of the information provided may be out of date.
This session will break down the different ways you can engage with your readers at every stage of the funnel and move them down the path towards fundraising. Whether you’re thinking about your email newsletter products or social media posts, we’ll show you how to build loyalty and prime your readers for year-end giving.
Topics we covered
- Capturing casual readers
- Growing your email list to engage with your content
- Driving loyalty once you've got someone's attention
- Newsletter design and CTA best practices
- Newsletter Course: Fundamentals of digital fundraising
- Example: Newsletter landing page (Public Source)
- Mailchimp's contact ratings
August 26, 2021
- Kerrie Vilá, Program Manager at News Revenue Hub
- Abbey Gingras, Program Manager at News Revenue Hub