Everything You Can A/B Test For a Fundraising Campaign (2026)

The best time to optimize your fundraising campaign is before NewsMatch begins.

In this session, learn some of the most valuable elements you can A/B test, including subject lines, donation page elements, CTA language, prompts, and more. Set up simple tests and make changes based on the results so you're ready for kickoff.

What this training covers:

• 4 steps to run an A/B test
• What you should be A/B testing
• Best practices for testing

Related Resources:

• Webinar: Utilizing Mailchimp during your campaign (2023)
• Subject Lines 101: Crafting Effective Subject Lines (2025)
• Guide: CTA Best Practices (2025)

Recorded by News Revenue Hub for NewsMatch in August 2026.