Webinar: Utilizing Mailchimp during your campaign (2023)
We've heard a lot of questions about MailChimp and we're here to answer them! In this demo, News Revenue Hub's Abbey Gingras shares Mailchimp best practices, including basic Mailchimp navigation, time-saving tips, setting up A/B tests, segmenting your audience, analyzing data, and more.
Topics we covered:
- Basic navigation
- Building an email (and time saving tips)
- Setting up an A/B test
- Tagging contacts
- Reviewing metrics
- Tools and resources
- Mailchimp has a wealth of documentation; just Google your query + Mailchimp (‘setting up an A/B test Mailchimp’) and there’s a detailed article for you!
- For more complex questions, the Mailchimp subreddit is a great resource
- Tech problems? Check or message the Mailchimp tech status Twitter.
October 11, 2023
Abbey Gingras, Director of Consulting Services (News Revenue Hub)