Webinar: Utilizing Mailchimp during your campaign (2023)

This webinar was recorded during a prior campaign year. Some of the information provided may be out of date.

We've heard a lot of questions about MailChimp and we're here to answer them! In this demo, News Revenue Hub's Abbey Gingras shares Mailchimp best practices, including basic Mailchimp navigation, time-saving tips, setting up A/B tests, segmenting your audience, analyzing data, and more.

Topics we covered:

  • Basic navigation
  • Building an email (and time saving tips)
  • Setting up an A/B test
  • Tagging contacts
  • Reviewing metrics
  • Tools and resources

Related Resources:

  • Mailchimp has a wealth of documentation; just Google your query + Mailchimp (‘setting up an A/B test Mailchimp’) and there’s a detailed article for you! 
  • For more complex questions, the Mailchimp subreddit is a great resource
  • Tech problems? Check or message the Mailchimp tech status Twitter.

Recorded Date:

October 11, 2023


Abbey Gingras, Director of Consulting Services (News Revenue Hub)