Subject Lines 101: Crafting Effective Subject Lines (2025)

Learn how to stand out in the inbox—especially during a busy fundraising season—by perfecting your email subject lines. In this session, we cover the basics of crafting an effective subject line, and share some ideas for potential tests ahead of the NewsMatch season.

What we covered:

• Why subject lines matter
• What makes a good subject line?
• Examples
• A/B testing ideas

Related Resources:

• How to Write a Great Subject Line For Your Newsletter
• Anatomy of a Fundraising Appeal (2025)

Recorded by News Revenue Hub for NewsMatch in July 2025.