Anatomy of a Fundraising Appeal (2025)
What makes a truly effective fundraising appeal? Each section of your appeal serves a purpose. In this session, we break down the components of a compelling email, from subject lines to greetings to the ask for support.
What we cover:
- Maximizing revenue potential through copy, design, and formatting
- A/B testing and segmenting your audience
Guide: Anatomy of a Fundraising Appeal
Drafting your own campaign emails? Check out this breakdown of how to craft a successful fundraising appeal, including each email element, the email body, tips for each section, and prompts for writing your own copy.
Related Resources:
Recorded by News Revenue Hub for NewsMatch in July 2025.