Maximize Your Matching Funds (2025)

Matching funds motivate readers to become donors and donors to give again when they know their gift is being doubled.

Get the most out of your organization's matching funds during this year's NewsMatch campaign by learning when and where to promote matches for the greatest visibility, and how to leverage them effectively for both new and existing donors.

What we cover:

• Why matches matter
• How to decide how to deploy match funds
• How to promote your match
• What if your match doesn't cover the whole campaign?

Related Resources:

• What is a matching gift?
• What is a matching pool or matching fund?
• Local Match 101
• Examples: Leveraging community (or "local") matches during your campaign
• On Demand: Best Practices in Donor Stewardship (2025)

Prepared by News Revenue Hub for NewsMatch in August 2025.