What is a matching pool or matching fund?

A matching pool or fund is the collective amount of dollars you have secured that will be used to match the individual donations your receive during your NewsMatch campaign.

While NewsMatch matches a certain amount of individual donations from the national seed fund or partner fund, newsrooms may also secure additional match dollars from major donors, foundations, and businesses in their community.

The combination of all these matching gifts is what makes up your matching pool.

Still need help? Contact Us Contact Us