Webinar: Supercharge your fundraising efforts by optimizing your website and newsletters (2023)
This webinar was recorded during a prior campaign year. Some of the information provided may be out of date.
Learn how to capture casual readers and engage donors at every step in the fundraising process. In this webinar, News Revenue Hub’s Mac Blair and Ashley Webster explain how to optimize your website, CTAs and newsletters ahead of NewsMatch 2023.
Topics we covered:
- How your site and newsletters fit into the funnel
- Best practices for CTAs and newsletters
- Campaign initiatives to experiment with
Newsroom examples
Related Resources:
- Webinar: Your site CTAs need updating - Let's fix them (2022)
- Webinar: The power of evergreen - Creating content and newsletters that live forever (2022)
- Webinar: How to elevate your campaign copy (2022)
Recorded Date:
August 16, 2023
Panelists:
Mac Blair, News Product Specialist (News Revenue Hub)
Ashley Webster, Audience Project Manager (News Revenue Hub)