Upcoming + Previously Recorded Webinars 2023 (Schedule)

Looking for a Zoom link?  An email from ‘Eventbrite’ with a Zoom link to join our sessions will be sent shortly after registering and 10 minutes before the session begins.

If you have any questions about this event, please contact hello@newsmatch.org for further assistance.

There are no upcoming webinars. Check back in 2024!

Donor Wealth Screening: Everything You Need to Know

January 18, 2023

Now that year-end fundraising is over, learn how you can screen supporters to determine who may have the potential to become major donors. Join INN’s Network of Philanthropy Director, Stephanie Schenkel, on Jan. 18 at 1 p.m. ET for a webinar to learn about INN’s wealth screening service, which is free for your first 1,000 donor names

Boost Your Fundraising Efforts: Engaging and Cultivating Major Donors

March 22, 2023

According to the 2022 INN Index, major donors made up the largest portion of individual giving dollars to nonprofit news. Whether you're looking to engage potential major donors for the first time or expand your cultivation efforts, hear from INN's Director of Network Philanthropy, Stephanie Schenkel and NewsMatch Program Manager Meta Stange to learn best practices for identifying and cultivating major donors for your organization and how major donors can enhance your fundraising campaigns like NewsMatch. In addition, Jenny Wellman, Executive Director of Gig Harbor Now and Chelsea Brown, Development Director of Outlier Media will join the conversation to share more information about their strategies for approaching and cultivating major donors.

Building a Winning Development Team for Your News Organization

April 20, 2023

Establishing a strong development team is a key component to helping your organization build the infrastructure to raise revenue. This webinar will help you to identify where your organization is in the process and help you navigate development staff recruitment, hiring and retention.

NewsMatch 2022 Campaign Recap

May 24, 2023

The NewsMatch team shares an overview of NewsMatch 2022 performance highlights, key trends and needs in the field of nonprofit news, and our vision for NewsMatch 2023.

How to use a summer campaign to test strategies for year-end campaigns

June 21, 2023
Year-end campaigns tend to be the busiest season for membership campaigns, but what are you doing right now for your audience-driven revenue? Summer campaigns are training grounds for experimentation. In this session, Mikaela Rodenbaugh, project manager at News Revenue Hub, will show you how to get the most out of your summer campaign so you can gain important insights well before your year-end campaigns.

NewsMatch 101: Everything you need to know

July 12, 2023

New to NewsMatch? This kick-off session provides a high-level overview of how NewsMatch works. Hear answers to commonly asked questions and learn about helpful resources to help you get the ball rolling.

Focus your fundraising with goal-setting

July 19, 2023

Set goals that are relevant to your organization, and then stay focused on them. In this session, Will Warren, project manager at News Revenue Hub, shares methods for setting goals and a framework for making sure that the projects you undertake support your goals.

Choosing the right donation platform for your organization

August 9, 2023
Does your newsroom collect contributions from its audience? Have you considered trying, only to be put off by expensive or hard-to-use technology? Lizzy Hardison, customer success manager at News Revenue Hub, will give tips for how to choose the right donor platform for you and walk you through News Revenue Engine: a free, all-in-one platform.

Supercharge your fundraising efforts by optimizing your website and newsletters

August 16, 2023
Learn how to capture casual readers and engage donors at every step in the fundraising process. In this webinar, News Revenue Hub’s Mac Blair and Ashley Webster explain how to optimize your website, CTAs and newsletters ahead of NewsMatch 2023.

Local Match Community Calls

INN newsrooms share how they secured matches for their year-end campaign and used them to bolster individual giving.

These sessions are for you if your newsroom is just starting to explore securing your own matches and has: 

  • An existing donor base to scan for prospects 
  • Existing relationships with a foundation or business that you can explore 

Not ready to take this step yet? That’s ok! Consider using NewsMatch as an opportunity to build your base to power next year’s campaign effort.

Securing Community Matches: Local Newsrooms

September 13, 2023

Panelists include Shane Pekny, Grant Writer and Development Consultant and Flatwater Free Press and Elizabeth McNamara, Editor of East Greenwich News.

Securing Community Matches: National, Global, Single-Subject Newsrooms

September 28, 2023

Panelists include Christine Hanna, Executive Director of YES! Magazine, and Dan Weissmann, Creator and Host of An Arm and a Leg.

Making the most of key fundraising days

September 20, 2023

Make the most of key fundraising days during NewsMatch 2023. In this session, News Revenue Hub Project Manager Ashley Webster shares strategies for maximizing donations and engagement on key giving days like Giving Tuesday. You'll learn best practices for planning campaigns around national, regional and community fundraising days.

How to utilize the NewsMatch 2023 Campaign Toolkit

October 5, 2023 | 2 - 3 p.m. ET

The NewsMatch Campaign Toolkit is a library of materials that can be used to run your campaign. It includes a series of emails, a suggested timeline, graphics and social media assets — all united by the common thread of this year’s campaign theme. During this webinar, the News Revenue Hub team will show you how to navigate this year’s toolkit and provide guidance on how to utilize the components while you run your campaign.

Utilizing Mailchimp during your year-end fundraising campaign

October 11, 2023 | 3 - 4 p.m.

We've heard a lot of questions about MailChimp and we're here to answer them! Join News Revenue Hub's Abbey Gingras for a conversation about Mailchimp best practices, including basic Mailchimp navigation, time saving tips, setting up A/B tests, segmenting your audience, analyzing data, and more.

NewsMatch: Ask us anything!

October 25, 2023 | 3 - 4 p.m. ET

With NewsMatch right around the corner, bring your questions to the NewsMatch team and your fellow INN members to gain last-minute insight and inspiration.