Upcoming + Previously Recorded Webinars 2025 (Schedule)
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If you have any questions about upcoming events, please contact hello@newsmatch.org for further assistance.
Scroll down to view all webinars recorded in 2024.
2025 webinar schedule coming soon!
Check out previously recorded webinars below or schedule time to connect with a coach.
Everything You Need to Know About Wealth Screening
January 23, 2024
Wealth screening is a fundraising process that evaluates a donor's potential financial capability to give to an organization. Learn how you can screen supporters to determine who may have the potential to become major donors. (Presented by INN's Network Philanthropy Center)
Leveraging Your Wealth Screening
May 23, 2024
Wealth screenings help you identify mid-level and potential major donors. Learn where wealth screenings help the most (and the least) as well as what you need to know about DonorSearch screening results. (Presented by INN's Network Philanthropy Center)
Strategies to expand and support your mid-level donors
June 20, 2024
How do you expand the number of and care for your newsroom’s mid-level donors? How do you determine which donors are good prospects to become larger donors? And for potential larger donors, how do you have productive donor conversations? This is the second in a series of four events focused on donor growth. Future sessions will cover building a donor engagement tool (Aug. 1) and setting up donor visits (Sept. 4). (Presented by INN's Network Philanthropy Center)
Mid-Year Check Up: Tracking and Adjusting Organizational Goals
June 26, 2024
We hope you set some goals for your organization around donors and audience revenue this year! If not, reach out—we want to help! But if you did, this webinar is for you. The midpoint of the year is a great time to check in on how you're tracking relative to your goals and adjust course when and as needed. In this session, we'll talk about how to know if you're on track, what to do if you're behind or ahead of pace, and how to keep monitoring your progress going forward. Think of it this way: the efforts you make now can make the NewsMatch period less stressful. Let's give our future selves that gift!
NewsMatch 101: Everything You Need to Know
July 10, 2024
New to NewsMatch? This kick-off session provides a high-level overview of how NewsMatch works. Hear answers to commonly asked questions and learn about helpful resources to help you get the ball rolling.
Stewardship Is King: How to Take Better Care of Your Donors
July 31, 2024
So you got a bunch of donors during your NewsMatch campaign last year. What have you done with them since then? Stewardship and donor engagement are critical components to a successful fundraising strategy, but these efforts are often overlooked or forgotten in the flurry of trying to recruit new supporters. In this webinar, we'll walk you through easy, smart strategies to take care of your donor relationships so these folks are ready and eager to give again—and hopefully, give even more than they have before.
Are You Ready for Election Day? Making the Most of the Next 10 Weeks
August 14, 2024
November may seem far away, but Election Day will be here before you know it! There are things you can do right now to make the most of this pre-election period and to set yourself up for maximum success in the critical days around November 5. In this webinar, we'll talk through ways to maximize your elections content on your website and beyond to help you generate revenue and lasting relationships with your audience after races are decided.
Local Match Community Calls
Community (or “local” match funds) are donations or pledges that newsrooms secure on their own to increase the total amount of dollars matched by individuals during your NewsMatch campaign.
In these conversations, hear from newsrooms about how they secured matches for their year-end campaign and used them to bolster individual giving. Come prepared with your questions about how to pursue your own community matches.
Local Newsrooms:
Newsroom speakers: Alyia Paulding, Director of Membership and Development at PublicSource, and Mary Ellen Nelligan, Business and Development Manager at Growing Community Media
National, Global and Single-Subject Newsrooms:
Newsroom speakers: Marcia Maziarz, Chief Development Officer at Prison Journalism Project, and Stacy Parker LeMelle, Vice President of Development and Communications at Futuro Media
Strategies for Standing Out in the Inbox and Leveling Up Your Newsletters
September 11, 2024
For better or for worse, you are not alone in fundraising during November and December. Particularly around key dates like Giving Tuesday, you will be competing for attention and opens in crowded inboxes overrun with newsletters, advertisements, shipping notifications, holiday recipes, and more. In this webinar, we'll talk through simple things you can do to help your emails stand out from the crowd and connect. We'll also discuss things you can be doing before November with your newsletters to make sure you're taking care of subscribers and set up for success.
List Fatigue? How to Generate Revenue for Your Campaign Beyond Email
September 25, 2024
In this webinar, we'll focus on everything outside the inbox: a strong fundraising campaign is more than just emails, after all! We'll talk about best practices and tactics for fundraising on your websites, on social media, and using other fundraising formats like mailers or texting. The more robust your campaign, the better set up for success you are!
T-Minus 1 Month: Toolkit Overview and NewsMatch Prep
October 1, 2024
One month away from the start of NewsMatch! In this webinar, we'll review the NewsMatch toolkit and all its components, review key learnings and lessons from our previous webinars, and answer any questions you have before you complete your final preparation steps in October.
Canva 101: Crafting Campaign Assets to Boost Your Fundraising Efforts
October 9, 2024
Fuel your fundraising success with beautifully designed, customized campaign assets. In this webinar, Diana Abeleven, Canva's Journalism & Media Lead will show you how to leverage Canva’s powerful tools to create impactful visuals that elevate your fundraising initiatives.
NewsMatch 101: Ask Us Anything!
October 23, 2024
With NewsMatch right around the corner, bring your questions to the NewsMatch team and your fellow INN members to gain last-minute insight and inspiration.