Webinar: Making the Ask to Secure Local Matches (2025)

Making the ask to donors doesn’t have to be scary!

In this webinar, INN’s Stephanie Schenkel and a panel of INN members share strategies for making requests to donors as well as some tips for making the process easier.

What we covered:

  • Holding donor-centric conversations
  • Overcoming donor resistance
  • Checklist for making the ask
  • Real examples from newsrooms


Recorded Date:

September 26, 2025

Panelists:

Stephanie Schenkel, Network Philanthropy Director (INN)

Tami Jones, Director of Revenue and Operations (Mississippi Free Press)

Betsy Ladyzhets, Co-Founder (Sick Times)

Amanda Santana, Marketing and Development Director (Voice of OC)