Campaign Toolkit Overview and NewsMatch Prep (2025)
The NewsMatch Campaign Toolkit is a library of materials that can be used to run your campaign.
In this session, we review the NewsMatch toolkit and all its components, discuss how to adapt the resources for your own newsrooms, and answer any questions you have before you complete your final preparation steps in October.
What we cover:
- What's in the campaign toolkit
- How to use the toolkit
- What's new in the toolkit
- When to launch your campaign
Campaign Toolkit Resources
- Overview & Guide
- Roadmap and timeline (what to do when)
- Staff Campaigning Guide
- Design: Canva Guide + Templates
- Design: Illustrator files, NewsMatch logos + fonts
- Anatomy of a fundraising appeal
- Email appeals - English
- Email appeals - Spanish
- Social media copy and schedule - English
- Social media copy and schedule - Spanish
- Direct Mail Copy - English (*new for 2025*)
- Direct Mail Copy - Spanish (*new for 2025*)
- On-Air/Audio Copy - English (*new for 2025*)
- On-Air/Audio Copy - Spanish(*new for 2025*)
- All campaign toolkit assets
Recorded Date:
September 17, 2025
Panelists:
Meta Stange, Program Director (INN)
Ashley Webster, Deputy Director of Consulting Services (News Revenue Hub)