How does NewsMatch work?
NewsMatch is a national matching-gift campaign designed to strengthen the fundraising capacity of nonprofit newsrooms and promote giving to journalism in the U.S. The program centers on a collaborative fundraising model that leverages the support of multiple community stakeholders to increase dollars raised by nonprofit newsrooms year over year.
Three core elements power this effort:
- A matching gift program that sparks giving to nonprofit newsrooms and ultimately increases community impact. Through NewsMatch, individual donations made to nonprofit newsrooms between November 1 and December 31 are matched by a coalition of national funders up to a predetermined match cap.
- Learning resources and experiences that help newsrooms strengthen their fundraising capacities, expand their giving pipeline, and increase the dollars coming into their organization. Bonus funds are awarded to organizations that reach specific performance metrics.
- A public awareness campaign that engages new supporters and highlights the impact of quality journalism in their community to generate increased financial support ultimately