What are goal-based bonus awards?
Bonus awards are issued to newsrooms that hit certain target growth metrics. These goals are designed to create opportunities to build sustainable fundraising practices for newsroom participants. Details about the bonuses for 2022 will be shared with participants before the campaign launch.
For example, in the past, bonus funds were awarded to all participants that generated at least $1,000 in community matches and additional funds to newsrooms that secured 100 new donors.
In some cases, the bonus award amount is shared with newsrooms when it is announced. While in other cases, bonus dollars are calculated by what remains in the fund once the match dollars have been issued.
View NewsMatch’s Year-over-Year Key Results to view the past distribution of goal-based bonus awards through the program.