What are goal-based bonus awards?
Bonus awards are issued to newsrooms that hit certain target growth metrics. These goals are designed to create opportunities to build sustainable fundraising practices for newsroom participants. Details about the bonuses for 2021 will be shared with participants before the campaign launch.
For example, in the past, bonus funds were awarded to all participants that raised at least $11,500 and additional funds to startups that secured 100 new donors.
View NewsMatch’s Year-over-Year Key Results to view the past distribution of goal-based bonus awards through the program.