Adding Urgency in Your CTAs During NewsMatch (2025)

Keep your audience engaged throughout the campaign by creating messages that are timely and urgent. In this session, learn how to use countdown clocks, thermometers, timers, and other strategic messaging that motivates readers to give.

What we cover:

• The 4 “critical periods” during NewsMatch
• Urgency-driven language and design options
• Sample CTA plan for NewsMatch

Related Resources:

• On-Demand: Driving Donations with CTAs (2025)
• Guide: CTA Best Practices

Prepared by News Revenue Hub for NewsMatch in August 2025.