Getting More Revenue From Your Newsletters (2025)

Your newsletter(s) can be powerful fundraising tools during campaign time, but only if they're optimized for action. Minor changes can make a big impact.

In this tutorial, we show you how to get more revenue out of your newsletter(s) during your fundraising campaigns and walk through some recommended changes in real-time.

What we cover:

• How to optimize your newsletter for donations
• CTA examples
• Using conditional language

Related Resources:

• On-Demand: Driving Donations with CTAs (2025)
• On-Demand: Supercharge Subscriber Growth: How to Grow Your Email List (2025)
• Webinar: Supercharge your fundraising efforts by optimizing your website and newsletters (2023)

Prepared by News Revenue Hub for NewsMatch in August 2025.