Segmenting Your Audience (2025)

If you're only sending one message to your whole audience, you're likely missing out on fundraising opportunities. Tailored messages feel more personal and relevant and strengthen relationships with your donors or potential donors.

Ensure your NewsMatch 2025 campaign is customized for your readers by sending segmented appeals to different audience groups.

Topics we covered:

• Segmentation best practices
• Ideas for reader groups to target
• Examples of targeted campaign appeals.

Related Resources:

• Webinar: Utilizing Mailchimp during your campaign (2023)
• Webinar: Strategies for Standing Out in the Inbox and Leveling Up Your Newsletters (2024)

Recorded by News Revenue Hub for NewsMatch in June 2025.