Strategies for Standing Out in the Inbox and Leveling Up Your Newsletters (2024)
For better or for worse, you are not alone in fundraising during November and December. Particularly around key dates like Giving Tuesday, you are competing for attention and opens in crowded inboxes overrun with newsletters, advertisements, shipping notifications, holiday recipes, and more.
In this webinar, we talk through simple things you can do to help your emails stand out from the crowd and connect. We also discuss things you should do before November with your newsletters to make sure you're taking care of subscribers and set up for success.
Topics we covered:
- Why you should level up your newsletters
- Subject line tips to stand out in the inbox
- What to A/B test before NewsMatch
- How to optimize your newsletters
Guide: Creating a pre-campaign email opt out
You can prime your list to receive additional appeals by sending a pre-campaign message and segment your appeals so they don't go to the same subscriber groups. However, sometimes you will ultimately want to off an opt-out link. View the guide to learn more.
Recorded Date:
September 11, 2024
Panelist:
Ashley Webster, Project Manager (News Revenue Hub)