What is the campaign toolkit?

NewsMatch is an opportunity for you to raise critical support for your newsroom. We want you to be as successful as possible so we have assembled an out-of-the box campaign toolkit for you to use. The NewsMatch Campaign Toolkit & Roadmap will provide a series of instructions and resources to save newsrooms time in executing their year-end digital fundraising campaign.

This valuable resource is broken up into two parts:

  1. The Toolkit: A library of materials that can be used to run your campaign. It includes a series of emails, banner ads, and social media assets — all united by a common thread of this year’s campaign theme and visual style guide. 
  2. The Roadmap: The schedule and timeline to guide your team on what toolkit assets to drop when.

In previous years, it is made available to participating newsrooms in early October.

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