Campaign toolkit guide and overview

The Campaign Toolkit is your library for running your NewsMatch campaign. It contains a full set of emails, banner ads, social assets, and more, all unified by a shared theme and visual style guide.

Make the most of this year's toolkit:

1. Review the Toolkit Guide & Overview. It walks you through every component, how to customize each piece, and best practices for running a sophisticated year-end campaign.
2. Make it yours. Nothing in the toolkit is meant to be used as-is; rewrite the language to match your mission and voice, swap in your own impact examples, and adjust the visuals to fit your brand.
3. Adapt the roadmap to your calendar. Shift the suggested campaign timeline to work around your editorial schedule, staffing, and any dates you need to avoid.
4. Apply the fundamentals as you customize. Keep calls to action bold, ask frequently, and aim high.