Campaign toolkit guide and overview

The NewsMatch Campaign Toolkit is a library of materials that can be used to run your campaign. It includes a series of emails, banner ads, and social media assets — all united by a common thread of a campaign theme and visual style guide.

Get started with using this year's toolkit by reviewing the Toolkit Guide & Overview.

This guide will walk you through the toolkit components, provide you with tips on how to customize the materials and best practices for running a sophisticated year-end campaign. 

As you look through the toolkit, keep in mind that these resources should work for you and your organization. Customize the language to fit your mission and focus. Tweak the campaign roadmap to complement your editorial schedule. But just remember, keep your calls to action bold, ask frequently, and aim high!