Campaign toolkit roadmap (what to do when)
The roadmap is the plan that guides your team through the campaign, from launch to #GivingNewsDay and through the final days of December.
How to use the roadmap:
- Assign roles before the campaign starts. November and December will move fast! Make sure everyone on your team knows what they own, so they can quickly send appeals, monitor progress, and pivot if something isn't working.
- Follow the roadmap step by step, or adapt it to fit your team's needs. The roadmap is built around 1–3 email appeals per week, enough to stay visible without fatiguing your list. Using this as a starting point, shift dates around your editorial calendar and note any blackout days (holidays, breaking news, etc.) before the campaign starts.
Open the campaign toolkit roadmap →
Campaign Toolkit Resources
- Your guide to the 2026 NewsMatch Toolkit
- Roadmap and timeline (what to do when)
- Design: Canva Guide + Templates
- Design: Illustrator files
- Design: NewsMatch logos + fonts
- Peer to Peer Fundraising: Staff Campaigning Guide
- Email appeals - English
- Email appeals - Spanish
- Social media copy and schedule - English
- Social media copy and schedule - Spanish
- Direct Mail + On-Air Spot Copy - English
- Direct Mail Copy + On-Air Spot Copy - Spanish
- All campaign toolkit assets