Campaign toolkit roadmap (what to do when)
The roadmap is the plan that will guide your team during the campaign. Between general fundraising season and election coverage, these two months will fly by. Make sure everyone on your team understands their role and has the resources to quickly send pitches, monitor progress and pivot if necessary.
Traditionally, year-end campaigns start with Giving Tuesday (the Tuesday after Thanksgiving) and end with an aggressive push in the days leading up to New Year's Eve. However, given that we are in a critical election year, news organizations will be playing a unique role the month of November. Readers will be relying on you to stay informed, get accurate information on key races and explanations on how certain measures will affect their daily lives. This also means that nonprofit news has a unique value that makes you stand out among the nonprofit sector.
As you look at the suggested campaign roadmap, you will see that November is filled with pitches and December has a lighter push. The intention behind this is to help you get a jump on fundraising before the rest of the nonprofit sector begins their full push on December 1, Giving Tuesday.
You can either follow this plan step by step or make adjustments as necessary.