Campaign toolkit roadmap (what to do when)
The roadmap is the plan that will guide your team during the campaign. Between general fundraising season and election coverage, November and December will fly by. Make sure everyone on your team understands their role and has the resources to quickly send pitches, monitor progress and pivot if necessary.
Traditionally, year-end campaigns start with Giving Tuesday (the Tuesday after Thanksgiving) and end with an aggressive push in the days leading up to New Year's Eve. However, given that we are in a critical election year, news organizations will be playing a unique role the month of November. Readers will be relying on you to stay informed, get accurate information on key races and explanations on how certain measures will affect their daily lives. This also means that nonprofit news has a unique value that makes you stand out in the nonprofit sector.
You can either follow this plan step by step or make adjustments as necessary.
Open the campaign toolkit roadmap →
Campaign Toolkit Resources
- Overview & Guide
- Roadmap and timeline (what to do when)
- Design assets (banner ads, style guide, Illustrator files)
- Design assets - Canva
- Email appeals (English and Spanish)
- Election Week Toolkit (English and Spanish)
- Social media copy and schedule (English and Spanish)
- All campaign toolkit assets