Campaign toolkit roadmap (what to do when)
The roadmap is the plan that will guide your team during the campaign. During this fundraising season, November and December will fly by. Make sure everyone on your team understands their role and has the resources to quickly send pitches, monitor progress and pivot if necessary.
Traditionally, year-end campaigns start with Giving Tuesday (the Tuesday after Thanksgiving) and end with an aggressive push in the days leading up to New Year's Eve. However, readers rely on you to stay informed year round, meaning that nonprofit news has a unique value that makes you stand out in the nonprofit sector.
You can either follow this plan step by step or make adjustments as necessary.