Driving Recurring Donations During NewsMatch (2026)

Recurring donors provide reliable revenue and long-term sustainability for your newsroom. This session explores the messaging, timing, and campaign tactics that encourage supporters to make sustaining gifts, and how to level up donors with one-time gifts.

What this training covers:

  • Why recurring gifts matter
  • Tactics and examples to drive recurring donations

Related Resources:


Recorded by News Revenue Hub for NewsMatch in July 2026.