Winning Back Supporters: Re-Engaging Lapsed Donors (2026)

Lapsed donors already know and trust your organization, but they often need a reason to re-engage with you.

Learn practical strategies for identifying lapsed donors, creating effective re-engagement messaging, and using NewsMatch as a timely opportunity to bring previous donors back on board.

What this training covers:

• Segmenting and customizing your messaging for lapsed donors
• Offering a match opportunity
• Using newsletters and direct mail to appeal to lapsed donors

Related Resources:

• Webinar: Utilizing Mailchimp during your campaign (2023)

Recorded by News Revenue Hub for NewsMatch in July 2026.