Are there any requirements to participate in the campaign?
NewsMatch is open to all U.S.-based members of the Institute for Nonprofit News (INN). Provisional members are able to apply for the campaign, but must become full members by the end of September in order to participate in this year's campaign.
Beyond being an INN-member, there are no formal requirements, but your organization will be ready to participate in the campaign if it has the following:
- A direct audience/email list to target fundraising appeals
- Technical understanding of how to create a digital newsletter
- A donation platform and/or CRM to accept and track donations
- Staff bandwidth to develop campaign goals (INN can provide you with coaching and benchmarking data to help inform these targets)
- Staff bandwidth to create/schedule/send campaign assets during the November - December campaign period (You’ll be equipped with email and graphic display ad templates through your participation in the program)
Newsrooms are asked to complete the NewsMatch application in order to sign-up for the upcoming campaign. The application is required so that we have a clear number of participants to effectively forecast match caps and allocate partner funds, but no applications of eligible INN members are denied.
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