Analyzing Your NewsMatch Campaign Performance and Strategy (2025)
Once your NewsMatch campaign wraps, it's time for evaluation and analysis. Understanding not only how your campaign performed, but why it went the way it did will help you plan more effective campaigns moving forward.
Learn how to deep dive into your data, identify trends, and track what worked (and what didn't) to strengthen your efforts for next year. Future you will appreciate the effort!
Topics we cover:
- Why we should conduct a campaign debrief
- Steps to completing a debrief
- Data to collect during your campaign for your post-campaign analysis
Related Resources:
On-Demand: Setting Effective Campaign Goals (2025)
On-Demand: Tracking and Adjusting Campaign Goals in Real Time (2025)
Recorded by News Revenue Hub for NewsMatch in October 2025.