Setting Effective Campaign Goals (2025)

Setting effective goals ahead of your NewsMatch campaign is crucial for measuring success during campaign time.

Learn how to establish realistic targets, which goals should be internal and external facing, and how to involve your whole team in achieving them.

Topics we cover:

• Why advance planning matters
• What makes a strong fundraising goal
• Measuring success with data
• Internal vs. external goals

Related resources:

• Creating Dashboards in Salesforce
• 13 Tips for Setting and Reaching Fundraising Goals
• Tips from GoFundMe for unlocking your fundraising goals
• Beyond Print Toolkit: Audience Personas
• How to Run a RACI

Recorded by News Revenue Hub for NewsMatch in July 2025.