Harnessing the Potential of Major Giving Days (2025)

One of the benefits of giving days if they give you a reason to ask for donations and build urgency with your audience.

This NewsMatch season, take advantage of key giving days like Giving Tuesday and New Year's Eve by learning strategies that drive donations, timelines for promotion, and practical tips for maximizing engagement on these special days.

What we covered:

• What is a major giving day?
• Why giving days are important
• How often should you send appeals on a major giving day?

One of the most common questions we get is "how many asks is too many?" The short answer: more asks usually means more gifts! It usually takes someone multiple touchpoints before they decide to give. Check out this sample timeline, which shows how strategic, well-timed messages can keep your audience engaged:

Related Resources:

• What is #GivingNewsDay?
• Webinar: Making the most of key fundraising days (2023)

Prepared by News Revenue Hub for NewsMatch in August 2025.