Webinar: Cultivating donors to secure local matches (2025)

Deepening your relationship with your donor prospects by learning more about them and building a connection sets your organization up for success when you're ready to make your ask for support.

In this conversation, Jill Kunishima, head of JMK Consulting and former vice president of development for Cityside, shares best practices for cultivating major donors in your network in order to prepare to approach them for local matches to bolster your NewsMatch campaigns.

Topics we covered:

  • Background on local matches and why they matter
  • Match prospecting refresher
  • Cultivation strategies for securing match funds

Related Resources:

Recorded Date:

May 13, 2025

Panelist:

Jill Kunishima, JMK Consulting