Webinar: Boost Your Fundraising Efforts - Engaging and Cultivating Major Donors (2023)

This webinar was recorded during a prior campaign year. Some of the information provided may be out of date.

According to the 2022 INN Index, major donors made up the largest portion of individual giving dollars to nonprofit news. Whether you're looking to engage potential major donors for the first time or expand your cultivation efforts, join INN's Director of Network Philanthropy, Stephanie Schenkel and NewsMatch Program Manager Meta Stange to learn best practices for identifying and cultivating major donors for your organization and how major donors can enhance your fundraising campaigns like NewsMatch.

In addition, Jenny Wellman, Executive Director of Gig Harbor Now and Chelsea Brown, Development Director of Outlier Media will join the conversation to share more information about their strategies for approaching and cultivating major donors.

Topics we covered

  • Why major donors critical to your fundraising efforts
  • Major donor cultivation cycle
  • Newsroom examples of how to identify, engage and cultivate major donors

Download Slides →

Related Resources

Sample Resources from Newsrooms

Recorded Date:

March 22, 2023


Stephanie Schenkel, Director of Network Philanthropy (INN)

Meta Stange, NewsMatch Program Manager (INN)

Chelsea Brown, Development Director (Outlier Media)

Jenny Wellman, Executive Director (Gig Harbor Now)