Why am I required to complete the INN Index to receive NewsMatch funding?

Our experience over the last few years shows we need both survey responses to understand the impact of the NewsMatch campaign and promote the program to funders.
Previously, Index researchers and NewsMatch evaluators have asked duplicative questions, and then NewsMatch and INN invested thousands of hours to promote two surveys, only to provide a pieced analysis and cross-reference data.  As a result, we either needed to broaden questions on the NewsMatch report, increasing duplication, or tie them together.
By coordinating the two surveys and requiring both, we also removed any duplicative questions and collectively save the members a good bit of time when submitting their report.

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