Why am I required to complete the INN Index to participate in NewsMatch?

The INN Index is the most comprehensive study of the state of nonprofit news. By asking all NewsMatch participants to complete this annual survey, we are able to measure the impact of NewsMatch which is an essential part of our fundraising case for support. It alerts program staff and funders to challenges, needs, and opportunities in the field and informs the program strategy from year to year. By requiring the completion of the INN Index, we are also minimizing redundancy in the questions we would include as part of the NewsMatch reporting process.

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