Campaign Toolkit Overview and NewsMatch Prep (2026)
The NewsMatch Campaign Toolkit is a library of materials that can be used to run your campaign.
In this session, we review the NewsMatch toolkit and all its components, discuss how to adapt the resources for your own newsrooms, and answer any questions you have before you complete your final preparation steps in October.
What this training covers:
- What's in the campaign toolkit
- How to use the toolkit
- Using the new campaign operating system and AI templates
- FAQ about the campaign
Campaign Toolkit Resources
- Your guide to the 2026 NewsMatch Toolkit
- Roadmap and timeline (what to do when)
- Design: Canva Guide + Templates
- Design: Illustrator files
- Design: NewsMatch logos + fonts
- Peer to Peer Fundraising: Staff Campaigning Guide
- Email appeals - English
- Email appeals - Spanish
- Social media copy and schedule - English
- Social media copy and schedule - Spanish
- Direct Mail + On-Air Spot Copy - English
- Direct Mail Copy + On-Air Spot Copy - Spanish
- All campaign toolkit assets
*New for 2026* Campaign Operating System
Recorded Date:
September 9, 2026
Panelists:
Meta Stange, Program Director (INN)
Ashley Webster, Deputy Director of Consulting Services (News Revenue Hub)