How to Use AI for Fundraising (2026)
AI shouldn't plan your whole campaign for you, but it can help your team save time, strengthen messaging, and make real-time campaign adjustments.
In this session, learn practical ways to use AI throughout your NewsMatch fundraising campaign, from drafting and refining email copy to analyzing campaign performance.
What this training covers:
- Why your organization might use AI for your campaign
- How to use AI prompts to streamline your NewsMatch campaign
- Reminders for using AI for fundraising
Make a copy of AI Prompts:
- AI Prompt Template: Drafting email copy
- AI Prompt Template: Refining email copy
- AI Prompt: Analyzing email appeals
- AI Prompt Template: Analyzing campaign performance
Use AI as a tool — not a final decision maker.
✔️Protect your voice: Your newsroom's brand and tone should stay at the center of final messaging
✔️Always review the output: AI can invent details, misinterpret information or make unsupported conclusions.
✔️Use your judgment: AI can identify patterns and trends, but your team should decide what to act on.
✔️Adhere to policy: Use AI in accordance with your organization's AI policy.
Recorded by News Revenue Hub for NewsMatch in August 2026.