AI Prompt Template: Refining email copy

This AI prompt is designed to be used with AI tools like ChatGPT or Claude to help your team refine or reframe email appeals and other messaging for your NewsMatch campaign (or other fundraising campaigns!). It can help tighten copy, clarify your message, and provide additional subject lines or preview text. You can also ask it to adjust tone or sentiment to make a message more urgent, more hopeful, or more conversational. This may be helpful when editing appeals for different audience segments.

To use this prompt:

  1. Customize the brackets throughout the template. Replace each [placeholder] with specific, concrete details 
  2. Edit the evaluation guidelines under each section
  3. Remove anything that does not apply to your newsroom
  4. Once you’ve completed the prompt, paste it into the AI tool of your choice along with your existing email draft
  5. Review the feedback and then edit the copy yourself to make sure the final message accurately reflects your newsroom

‼️ REMINDER:

Use this prompt as a starting point, not your final product. The strongest fundraising messages will always reflect your newsroom’s voice and tone, your dedicated reporting, and relationships with your audience.

All AI tools have a risk of hallucination, so review the results with scrutiny. It is important that your team reviews all AI-generated output to ensure it meets your newsroom’s standards of quality and doesn’t contain inaccuracies or typographical errors.