Why should my newsroom secure our own matching funds?

Local matches can inspire more individual giving during your NewsMatch campaigns by increasing the overall matching goal or enabling your organization to “triple” donations made to your newsroom. This is also a great opportunity to engage potential major donors, funders and even small business to use their gifts to inspire individual donors to give. Major donors not only love to see this, but it can also open doors to relationships and support that can exist outside of NewsMatch season.