Webinar: How to use a summer campaign to test strategies for year-end campaigns (2023)

This webinar was recorded during a prior campaign year. Some of the information provided may be out of date.

Year-end campaigns tend to be the busiest season for membership campaigns, but what are you doing right now for your audience-driven revenue? Summer campaigns are training grounds for experimentation. In this session, Mikaela Rodenbaugh, project manager at News Revenue Hub, shows you how to get the most out of your summer campaign so you can gain important insights well before your year-end campaigns.

Topics we covered

  • Understanding A/B testing
  • Exploring partnerships
  • Experimenting with creative
  • Free resources to support your campaigns

Related Resources

Recorded Date:

June 21, 2023


Mikaela Rodenbaugh, Project Manager (NRH)