Webinar: Messaging New Campaign Goals (2021)

This webinar was recorded in preparation for a prior campaign year. As such, some of the information provided may be out of date.

What if you reach your goal before December 31? What if you just received a new local match or partner funds? How do you get the most out of messaging new campaign goals? Join us as we discuss strategies to pivot your messaging during the second half of the NewsMatch campaign. 

Topics Covered

In this session, we discussed two methods by which newsrooms can introduce new goals to their audience midway through the campaign. Take a look:

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December 1, 2021

  • Courtney Hurtt, INN
  • Christina Shih, News Revenue Hub