Webinar: Last-Minute Tips for Year-End Fundraising Appeal Messaging & Writing (2021)

This webinar was recorded in preparation for a prior campaign year. As such, some of the information provided may be out of date.

In this session, News Revenue Hub, NewsMatch at the Institute for Nonprofit News, and Lenfest News Philanthropy Network are here to give you a running start on one of the most central elements of a year-end campaign: appeal messaging and writing. 

Together, we’re holding a free beginner-level webinar for news organizations to help show a framework for creating email fundraising solicitations, which are the foundation of a successful year-end campaign and beyond.

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Recorded Date

November 8, 2021

Panelists & Hosts
  • Christina Shih, News Revenue Hub
  • Courtney Hurtt, NewsMatch at INN
  • Joseph, Lenfest Institute