Webinar: Growing loyalty and reader revenue through newsletters (2021)
Email marketing is one of the most impactful ways to fundraise from your readers.
Join this session for a deeper dive into this crucial part of the audience funnel, including tips on growing your email list and a step-by-step guide to creating optimal fundraising emails.
As part of the NewsMatch Campaign Toolkit that releases in early October, newsrooms will receive a series of customizable emails that follow the best practices we will outline here. In this webinar, go behind the scenes to see what informs our email templates and learn tips and tricks to improve your year-round digital fundraising efforts.
Topics we covered:
- Leveraging GNI's News Consumer Insights tool and widgets to grow your email list
- How to use A/B testing tools to improve your newsletters
- Different ways to ask for donations within your newsletter
- Tactics for renewal and stewardship emails to grow donor retention
- Examples of how to customize your NewsMatch pitches
- News Consumer Insights: A free analytics tool designed for news publishers that provides actionable recommendations to grow reader engagement and revenue using Google Analytics data
- News Tagging Guide: A free tool to help news publishers identify what reader behaviors to measure in Google Analytics and easily generate tags for your site to collect better data and unlock new insights
- Reader Revenue Playbook: Optimize your user funnel: GNI's guide to optimizing your user funnel for reader revenue
- GNI Workshop: Optimizing the user funnel (60 min): A 60-minute workshop on optimizing your user funnel for reader revenue
- GNI Workshop: Contributions model best practices (60 min): A 60-minute expert panel on best practices for donation-based news publishers
- All available resources from GNI's Digital Growth Program: Resources to help small and medium-sized news organizations grow their digital businesses, through a range of free playbooks, interactive exercises, digital workshops, and labs.
- GNI's Product Workshops & Lab Application: Bring your product vision to life with a series of best practices and lessons from publishers around the world. With our workshops, you’ll learn how to define your product strategy, develop successful products, and cultivate a product-centered news organization.
September 1, 2021
- Nicole Rocchio, Google News Consumer Insights Lead at Google News Initiative
- Alma Washington, Senior Project Manager at News Revenue Hub
- Stacy Fernández, Project Manager at News Revenue Hub