Webinar: Growing loyalty and reader revenue through newsletters (2021)

This webinar was recorded in preparation for a prior campaign year. As such, some of the information provided may be out of date.

Email marketing is one of the most impactful ways to fundraise from your readers.

Join this session for a deeper dive into this crucial part of the audience funnel, including tips on growing your email list and a step-by-step guide to creating optimal fundraising emails.

As part of the NewsMatch Campaign Toolkit that releases in early October, newsrooms will receive a series of customizable emails that follow the best practices we will outline here. In this webinar, go behind the scenes to see what informs our email templates and learn tips and tricks to improve your year-round digital fundraising efforts.

Topics we covered:

  • Leveraging GNI's News Consumer Insights tool and widgets to grow your email list
  • How to use A/B testing tools to improve your newsletters
  • Different ways to ask for donations within your newsletter
  • Tactics for renewal and stewardship emails to grow donor retention
  • Examples of how to customize your NewsMatch pitches

Download slides →

Related Resources

Recorded Date

September 1, 2021

  • Nicole Rocchio, Google News Consumer Insights Lead at Google News Initiative
  • Alma Washington,  Senior Project Manager at News Revenue Hub
  • Stacy Fernández,  Project Manager at News Revenue Hub