What is #GivingNewsDay?

One of the most highly-trafficked days of your year-end campaign will be Giving Tuesday, which takes place on December 1, 2026.

GivingTuesday is a global generosity movement unleashing the power of radical generosity. We give it our own spin with #GivingNewsDay to uplift the impact of journalism in people’s everyday lives. (Clever, we think!)

Participating newsrooms will receive # GivingNewsDay-themed assets as part of the 2026 Campaign Toolkit, which will be released in mid-September.