Guide: Donation Systems & Pages
During the NewsMatch campaign, thousands of donations come through to support participating newsrooms. Oftentimes, those donations are made through donor platforms that allow people to make a gift online using their credit card or another digital payment method.
Having a functional donor system is a must-have to run a successful fundraising campaign. This guide will break down each of these various parts of a donor system and provides examples of some of the best practices we recommend following all year long.