Learn how East Lansing Info runs its sustainability campaign

East Lansing Info's Alice Dreger and Jodi Spicer have developed a creative and innovative way to maintain the momentum of their year-end campaign by building a community of "core donors" whose gifts are leveraged to increase the total campaign match fund.

They generously took the time to host a webinar and produce a guide to help others implement this plan in their own newsroom. Check it out!