How does the new recurring donor boost work?

Any new recurring monthly donation that begins during the campaign period (November 1 to December 31) will be matched at the 12-month value of that donation up to $1,000. 

For example, a new member that makes a donation of $10/ month will be matched at $120. If a new person makes a donation of $500 a month, we'd only match $1,000.

NewsMatch will also match the value of increased recurring donations. For example, an existing member who decides to increase their gift from $10 to $15 a month would produce a $5 increase in their monthly contribution. NewsMatch would match the base value of $10 of their donations made in November and December and an additional $60 ($5 x 12 months) of their increased amount.

You may already have recurring monthly donors who have been giving months prior to NewsMatch. In these cases, we will only match their gifts made within the campaign period — most likely their monthly donations made in November and December.