Schedule Office Hours
NewsMatch serves newsrooms with a range of experience with running fundraising campaigns. In order to support newsrooms of all sizes and capabilities, we provide one-on-one sessions with people who could help you think through problems or cases that are specific to your newsrooms.
Keep in mind ...
To ensure we can serve as many organizations as possible, we ask that you follow the session rules below:
- State the goal of your session as clearly as possible during sign-up. If you need to provide documentation, screenshots, or other information in advance, please send us an email. The more information we get ahead of time, the more productively we can use our time together!
- Arrive on time. One-on-one sessions are short! We want to maximize the time we have together.
- Cancel or reschedule at least 24 hours in advance. No-shows or last-minute cancellations cause available time with a specialist to go unfilled. Out of consideration for other organizations that need assistance, please cancel or reschedule 24-hours in advance to allow the slot to be booked by someone else. No-shows may not be allowed to book another session.
- If it’s helpful to you, invite another team member to join! When booking, you will have the option to include additional people by listing their email addresses.
Run into any problems? Send an email to newsmatch@inn.org.
I need help...
- Understanding how NewsMatch works
- Developing a comprehensive fundraising strategy
- Identifying major donors
- Setting campaign goals or planning my campaign
- Developing fundraising messaging
- Figuring out how to engage major donors to give local matches
- Utilizing and promoting additional matches for year-end fundraising campaigns
- Setting up and optimizing my donation page & donation flow
- Choosing a CRM
Not sure where to start? Scroll down to meet our coaches! 👇
NewsMatch FAQ + Small Dollar Donors
I’m the program director for NewsMatch at INN. If you need help understanding the program or could use a thought partner to plan your campaign, book time with me! I'm a cheerful checklist maker and enthusiastic program planner who can help you get your campaign in order, understand eligibility, and more.
Topics I cover:
- Getting started with the program
- Managing your campaign (figuring out what to do when)
- Program eligibility
- Executing a digital fundraising campaign
- Individual fundraising outside of NewsMatch season
- How to get started with local matches
- Navigating INN resources
Fundraising Strategy + Major Donors
I'm the Network Philanthropy Director at INN, supporting newsrooms by developing resources and offering one-on-one coaching to grow individual and institutional giving. Previously, I served as director of institutional advancement for the Connecticut Public Broadcasting Network, where I managed the development department, working to fund collaborative journalism initiatives, track impact and raise revenue.
Topics I cover:
- Assistance with individual giving and major gifts
- Donor prospecting and research
- Donor profiling
- Wealth screening
- Grant writing and grant management resources
- Board development resources
- Planned giving resources
Campaign Strategy
I'm the founder and principal consultant of Z&W Unlimited, where I help nonprofit media organizations strengthen fundraising, revenue, campaign, and operating systems. I bring more than a dozen years of experience working with over 70 nonprofit media organizations, including leadership roles at KKFI 90.1FM and The Beacon, a regional nonprofit newsroom in Kansas City.
I can help you work through fundraising and operations challenges while helping teams build practical, repeatable systems that serve their staff, their newsroom, and most importantly, their community.
Topics I cover:
- Where to begin for new organizations and new fundraisers
- Creating a fundraising/campaign strategy
- Developing fundraising cases + messaging
- Building donor management systems
- Activating NewsMatch through a digital fundraising campaign
Local Matches

I am a consultant and founder of Sahan Journal. Drawing from my hands-on experience building sustainable revenue streams from the ground up, I understand the unique challenges facing nonprofit news organizations and offers practical, tested strategies that work. I’m here to help you secure and utilize your own match funds via local matches.
Topics I Cover:
- Donor prospecting and profiling
- Strategies for individual giving and major gifts
- Securing local matches from major donors, community foundations and businesses for year-end fundraising campaigns
- Utilizing and promoting additional local matches for year-end fundraising campaigns
- Engaging with staff and community during fundraising appeals
Tech Systems
I’m a technology consultant with INN, providing technical and website support for INN Members. I've provided NewsMatch consulting services & technical assistance for the past several years, and I'm excited to be back this year to provide these services again. I’m happy to assist with anything website or tech-related as you gear up NewsMatch.
Topics I Cover:
- Offering clarity on donor platforms
- CRM support
- Performing audits of giving pages
- Sharing best practices on donation pages and donation flows
- Sharing best practices for list-building and newsletter signups
- Assisting with implementing pop-ups with best practices for NewsMatch campaign or newsletter sign-ups



