Schedule Office Hours

NewsMatch serves newsrooms with a range of experience with running fundraising campaigns. We asked earlier in the year what training you’d like more of. In response to your requests, we are providing one-on-one sessions with people who could help you think through a  specific problem or case.

Keep in mind ...

More than 250 organizations are participating in NewsMatch 2021. To ensure we can serve as many organizations as possible, we ask that you follow the session rules below:

  • State the goal of your session as clearly as possible. If you need to provide documentation, screenshots, or other information in advance, please send us an email. We will use this information to prepare a thoughtful response.
  • Arrive on time. One-on-one sessions are only 25-minutes. We want to maximize the time we have together.
  • Cancel or reschedule at least 24 hours in advance. No-shows or last-minute cancellations cause available time with a specialist to go unfilled. Out of consideration for other organizations that need assistance, please cancel or reschedule 24-hours in advance to allow the slot to be booked by someone else. No-shows will not be allowed to book another session.
  • If it’s helpful to you, invite another team member to join! When booking, you will have the option to include additional people by listing their email address.

Run into any problems? Send an email to

General NewsMatch FAQ

I’m the program manager for NewsMatch. If you’re feeling overwhelmed about this year’s campaign and need help thinking through what to do next, book a time with me! I am an obsessed checklist-generator (maybe too obsessed?) and have experience thinking through campaign workflows. I’ve also got an eye for design and can provide feedback on your visual assets. All in all, I’d love to be a talking board for you to help define your next steps and a set clear path forward.

Topics I cover:
  • Managing your campaign (what to do when)
  • General NewsMatch FAQs

Local matches and major gifts

I'm the president of and have been the coach INN Major Gifts Program for three years. I specialize in helping small-to-mid-sized nonprofits with limited resources boost their revenues, with an eye toward major gifts. Book a time with me for feedback and coaching on how to engage local match supporters for your NewsMatch campaign.

Topics I Cover:

  • Making the ask for a major gift
  • Gift cultivation and stewardship 
  • Donor retention

Campaign Toolkit

I lead NewsMatch trainings and work at the News Revenue Hub, one of the campaign partners. Prior to the Hub, I was in your shoes and ran the first NewsMatch campaign for Voice of San Diego in 2016. So I know how chaotic, but critical, this campaign is! 

I  can show you how to utilize the campaign toolkit in a way that makes sense for your organization and strategy. Feel free to ask specific questions or use me as a sounding board to bounce ideas off of. 

Topics I cover:
  • How to use the campaign toolkit
  • Reviewing campaign copy 
  • Campaign strategy (even after the campaign has started) 
  • Anything else, really! 

Local match prospecting

I'm the Network Philanthropy Prospect Researcher for INN (that includes NewsMatch!) Need help figuring out which of your donors or members to solicit for a major gift? I'm here to help! I'm an expert in identifying your top prospects and would love to chat about how to get started. I can also discuss strategies to help you get your foot in the door with small foundations, and anything else fundraising-related. 

Topics I cover:
  • Identifying your major donors 
  • Identifying + connecting with small foundations 
  • General fundraising questions

Donor systems and platforms

I'm Miranda Krapf, INN's tech consultant for NewsMatch technical support this year. I've provided NewsMatch consulting services & technical assistance in previous years as part of the INN Labs team, and I'm excited to be back this year to provide the same services again. 

Topics I cover:
  • General questions around donation page tools & online donations
  • How to set up and optimize your donation page & donation flow
  • Best practices for “Donate” buttons, calls to action on your website, etc. 
  • How to best utilize the NewsMatch assets for the upcoming campaign
  • Setting up or integrating donation platforms, payment processors, and mailing list technology on your website


I am the Grants Administration Associate at The Miami Foundation, a NewsMatch partner. We’re your go-to for anything related to reporting, eligibility, and payments. Got questions about this year’s reporting requirements? Unsure if a donation is eligible? Still haven’t received your tax-exempt status? Need to update your payment info? I’m here to help!

Let me help you take the stress out of post-match reporting. Schedule a 1:1 with me and let’s talk.
Topics I Cover:
  • Reviewing your match documentation 
  • Ensuring match or bonus eligibility
  • Anything related to the payment process, including fiscal sponsorship, IRS status, or updating bank information

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