Do merchandise sales, subscriptions, or event ticket sales count as a donation?
The portion of the donation that is considered tax-deductible is eligible for the match. This is typically calculated by the amount given minus the fair market value of the item. In some cases, this rule could vary, so if you can, it would be helpful to work with your gift processer, financial staff, or accountant to verify the tax-deductible value.
For events in particular, your organization must receive the ticket or donation payment during the match period, verified by a dated record of the event payout, copy of a check, and/ or bank statement. Pre-event ticket sales are eligible for the match as long as the event also begins and ends during the match period.